Think about a recent major purchase – did you Google the product, read the Amazon review or look at the number of star ratings on Tripadvisor.com? Did it influence your purchase decision or perception about the product or service? Chances are, you read an online...
At the heart of intellectual property (IP) and its management is the story of imagination and innovation. IP rights allows “creators and owners of inventions, literary and artistic works, designs, symbols, names and images” to benefit morally and financially from their work or investment in...
Many small businesses argue that they do not have the time, talent or resources to undertake strategic planning. Significantly, the persons who traditionally would be involved in such sessions are the ones running the business on a day-to-day basis. Because of these daily priorities and the need to constantly adapt, strategic planning is seen as...
